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April 20, 2011

Don’t Hate the Player …

Brandon Doss @ 9:51 pm |

… when they’re trying to change the game.  In tonight’s post, I would like to give props to a fellow soldier in the wine packaging revolution.  For the last 6 or 8 months, I’ve been following a wine brand out of Oklahoma (I know) called EcoVino that is packaging wine in a lightweight, 100% recyclable, 1.5L “Astrapouch.”  We think this is a great idea. First of all, their product is 98% wine and only 2% packaging by weight.  Secondly, the EcoVino model improves on boxed wine concept by, well, removing the box.  The company boasts an 85% reduction in carbon footprint compared to disposable glass packaging, and offers a certified organic Chardonnay to the eco-conscious imbiber.  I only wish I was in OK so I could give it a try!  EcoVino is scheduled to launch on May 1 in select OK markets.  Learn more at: http://ecovinowines.net/



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    Comment by Luanne Gilbert — June 14, 2011 @ 10:02 pm

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